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What Does Jurassic World Have to Do with a Mercedes SUV?

This weekend, Steven Spielberg’s latest film, Jurassic World, premiered in theaters all over the country.  The movie adds upon the story of the beloved classic, Jurassic Park and its sequels, the last of which was “The Lost World Jurassic Park” featuring Jeff Goldblum and Julianne Moore.

In Jurassic World, the dinosaur park is re-opened after many years as an upscale theme park and research facility for dinosaurs running wild.  This time around, instead of featuring a rather creepy Velociraptor vs. man-with-shotgun ending (Jurassic Park), we see the dinosaurs running alongside the leading man on a motorbike.

Now what does this have to do with Mercedes-Benz?  The answer, as Mercedes articulates in a two and a half minute video, is that since Jurassic World is a really upscale theme park, the cars that are driven in the film must be cut to match.  Mercedes takes the cake with an excellent example of placement, with multiple of their models being featured in the movie.  Among these, are a matte black anti-dino Mercedes Sprinter van, and a G63 AMG 6×6 (G-Wagon).  We’re actually surprised that Land Rover was unable to squeeze in a Range Rover or two.

The car in focus in Jurassic World, however, is a new Mercedes SUV, namely the brand new GLE450 AMG Coupe SUV.  This strange creation leaves most who look at it somewhat befuddled and is a couple variant of Mercedes’ new GLE SUV.  The GLE is Mercedes replacement for the outgoing ML truck.

GLE4504Matic

Image: Mercedes USA

So why do we need a coupe version of a SUV, you might ask?  To compete with BMW and its X6 model, of course.  Most journalists, incidentally, would say the X6 is a bit stupid in principle.  BBC’s Top Gear and Jeremy Clarkson have been quite vocal about it fact.   Reasons for the X6’s absurdity include it being a car that is a foot off the ground, with 20in. wheels, no offroad capability and the trunk space of a Fiat 500, thus utterly defeating the purpose of a SUV, period.

I can’t imagine the GLE450 will be be too much better than the X6, but there is a small fragment of hope.  As there are no paved roads in the theme park, and it is featured there, as well as being a glorified ML it must have some degree of off-roading capability, making it actually useful, good looking, and possibly more practical than it’s BMW counterpart.  It is certainly no slouch, getting to 60mph. in 5.7 seconds, and with 367 ponies under the hood, housed within it’s 3 liter bi-turbo V6.

The only problem with the couple segment of the SUV market is the fact that you lose the trunk room that an SUV provides.  We don’t yet know how applicable that is the GLE, but we can imagine that Mercedes potentially made an effort to fix that known problem.

So what does this thing do in the movie anyway?  It is really there to transport Bryce Dallas Howard and Chris Pratt around Jurassic World, in a scenario which somewhat reminisces that of Jurassic Park, but a bit more cliché.  In typical fashion, the people in lab coats make an all-new type of dinosaur, for some obscure reason, like “Oh, lets just make some unimportant 40 foot tall man eating reptilian behemoth.  Brilliant idea!  FOR SCIENCE!!!”, said 40ft. tall man-eating behemoth, who decides to go on a rampage across the island, blah, blah, blah.

Despite my criticism, I would still watch Jurassic World, because the formula itself is tried and true quality, just like the Mercedes brand featured in it.  We only wonder whether the GLE450 AMG 4Matic will live up to the brand’s reputation.  I have my doubts, but I think it will do just fine.

You can see the Jurassic World trailer here and get a full review on the GLE450 AMG 4Matic here.

 

By Kareem Majid, June 10, 2015

 

Image courtesy of PRNewsFoto/Mercedes-Benz USA

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Posted by: Farra Majid on Sunday, June 14th, 2015 at 9:24 am in LIFESTYLE